Understanding and application of the 4P’s of marketing; product, price, place, and promotion. Explain the stages of product development. Explain the factors involved in the pricing of goods, services, and events. Compare a variety of distribution strategies and the logistics associated with them. Demonstrate an understanding of the strategies involved in the promotion of goods, services, and events.
Examine the influence of new information technologies in marketing strategies and consumer trends. Understand the various environmental, ethical, social, and legal issues that affect marketing. Understanding of the potential for participation in the global marketplace. Examine the career pathways in marketing.
Explain the process of developing a marketing plan. Analyse the uses of a marketing plan. Develop a marketing plan for a good, service, or event. Preparation of marketing plan documentation and communication of marketing plan/proposal. This includes the final course summative.
Course Features
- Lectures 0
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 10
- Assessments Yes
